This week, I took a look at two different companies that provide their users with both a desktop site and a mobile version of the company site. These site versions varied in size, content available, layout, imagery, and in some cases, function. Read on to see what I found.
The first site I visited was Bungie.net. Being very familiar with this site, I know the company has a tendency to favor wide, boxed layouts with expanding navigation panels. This was the case with the desktop site. The main focus of the page is the image reel that acts as the company news panel. Beneath the reel is a scrolling set of boxes each featuring other news via Bungie’s Twitter, Facebook, their customer support, store access, and so on. The more active user intensive navigation bar rests at the left side of the site, providing access to feature more likely to be used by an individual who is both registered on the site and who uses the social gaming features the site provides. Bungie’s mobile site, however, seems to be strongly focused on catering to those aforementioned registered members. The mobile site focuses on being logged in and the features that are most commonly used by logged in members, such as game stats, character status, clan information and the like.
The second site I explored was the Dell website. The desktop website has a simplistic layout but depends heavily on the navigation panel at the top of the page. The home page merely gives a way for customers to log in, however, it does provide nearly direct access to customer support. The mobile website seems more focused on the shopping side of the company, and gives expandable menus to categories such as laptops, desktops, deals, tablets, etc. Support links are located at the bottom of the mobile site rather than right in the center as in the desktop version.
Obviously, the different screens sizes provided to the public today require companies to shuffle and reorganize page layout and content to give the user a comfortable and clean experience. Some websites succeed in making their mobile sites just as comprehensive and navigable as their desktop version while others focus on providing heavy site users simply with content they need access to. Page layout is very much a vital portion of website design no matter what the screen size is. Users expect easy navigation and access to content without a struggle. Having a bad mobile site can cut site traffic down to an extreme. These are all things one should take into consideration when putting together a website for themselves or a client.
Until next time! Have a great week!